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How Much Ad Spend Are You Wasting?

Ad platforms often count leads you cannot trace. Answer three questions and see the leak.

Pick Your Industry

Average job value for Home Services: $1,200 (our working estimate, editable).

A starting number, not a verified benchmark. Move it to your own figure.

Source: Blended home services average job value $1,200. Trade averages: HVAC about $450, plumbing about $385, electrical about $420 (Tradesly); HVAC about $1,650, plumbing about $720, electrical about $1,100, roofing about $12,500 (PipelineOn); roofing $7,500 to $12,000 (Home Service Hound 2025). verify

Helps us see how many leads come from ads. Starts at our working estimate of 50.

Source: Pure Socials working assumption, editable

%

How many leads close. Our working estimate, editable.

Source: Blended home services close rate 40% (HVAC 45, plumbing 50, electrical 55, roofing 28), PipelineOn. verify

$

Facebook and Instagram ads. Type 0 if none. Starts at our working estimate.

Source: Pure Socials working assumption, editable

$

Google Ads. Type 0 if none. Starts at our working estimate.

Source: Pure Socials working assumption, editable

Your Ad Dollars

Type your ad spend to see how many dollars you can trace.